Gillette: Reveal Your Inner Steel
ROLES: CREATIVE CONCEPT, ART DIRECTION, CAMPAIGN OVERSIGHT, MULTI-CHANNEL AND MULTI-AGENCY ALIGNMENT.
CHANNELS: TV, DIGITAL, IN-STORE DISPLAYS, PRINT COLLATERAL, PHOTOGRAPHY, PR.
No one watches the Olympic Winter Games just for the sports. What the world tunes in to watch is what the games reveal in the athletes. A steel core of determination that makes them go further, push harder or be stronger for their own glory and the glory of their nation.
It’s that same steel that drives everything Gillette does and pushes us to find out how much better our best can be.
We created a new creative platform for all of Gillette’s sports sponsorship. Starting with the 2014 Sochi Winter Olympics and the 2014 FIFA World Cup we show how great athletes and fans need an Inner Steel to make it on the world stage.
Results:
The Reveal Your Inner Steel campaigns significantly contributed to growing Gillette’s global market share to approximately 70%+
The 2014 Sochi spot received over 5 million views on YouTube during the short Winter Olympic Campaign window.
