GoDaddy: Customer Event
ROLES: CAMPAIGN STRATEGY, CREATIVE DIRECTION, CHANNEL ALIGNMENT, BRAND ALIGNMENT
CHANNELS: EVENT, SOCIAL, WEBSITES, FILM, PRINT, SIGNAGE.
In 2019, GoDaddy was in the middle of a major brand evolution—reconnecting with its customers by championing the Everyday Entrepreneur: bold, resourceful individuals turning their ideas into reality. These are the people who inspire everything we do.
That September, we launched a smart new product designed to guide users through the "I don’t know what to do next" phase of building an online presence. Using machine learning and real-world patterns, the tool delivered personalized action plans—helping people move forward, faster.
To launch it, we hosted an experience for our favorite people: our customers. They met our new CEO, got inspired by Ayesha Curry, and received hands-on support—from professional photography and copywriting to expert workshops and face-to-face time with GoDaddy Guides. It wasn’t just a product launch. It was a celebration of the people we’re building for.
Results:
20% increase in traffic to godaddy.com
30k viewers on our YouTube broadcast channel.
More than 52 million earned media impressions.
66M impressions on the YouTube Masthead,
a new media initiative.3.5M viewing the live broadcast on YouTube.
20M impressions in social media, with hundreds engaging in live chat during the event.
800+ mentions and 54% net sentiment.
