GoDaddy: Lyn Slater
ROLES: CREATIVE LEADERSHIP, CREATIVE VISION & STRATEGY, CREATIVE DIRECTION, PITCH, CASTING DIRECTION, CAMPAIGN OVERSIGHT, MULTI-CHANNEL ALIGNMENT.
CHANNELS: TV, SOCIAL, OUTDOOR, EVENTS, WEBSITES, PHOTOGRAPHY, DISPLAY, RADIO, PR, HOME PAGE TAKEOVER, EMAIL, BLOG, INTERNAL COMMS.
In 2019 the GoDaddy brand evolved. A loss of market share meant GoDaddy had to connect with people more powerfully. We looked inward to our company’s values and outward to users and realized there was a shift in the world – people feel more empowered to do their thing if they weren’t happy with the status quo – in life, business, projects, anything.
We found 6 diverse makers so that everybody could find a bit of themselves in this campaign – because everyone can change their world around them (friends, family, community), or the world at large (environment, stereotypes, taboos).
Results:
This was a huge success and gave the company the first turnaround in brand interest scores since GoDaddy’s IPO.
2.9B views and growing.
34M engagements.
We increased free trial sign-ups by 16%.
We increased site traffic by 13%.
Our social post for International Women’s Day was the most successful social post in GoDaddy’s history.
We increased brand search more than ever!
Including when GoDaddy became a publicly traded company, combined with a Super Bowl scandal.
