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ROLES: CREATIVE LEADERSHIP, CREATIVE VISION & STRATEGY, CREATIVE DIRECTION, CASTING DIRECTION, CAMPAIGN OVERSIGHT.
CHANNELS: TV, SOCIAL, OUTDOOR, EVENTS, GUIDELINES, WEBSITES, PHOTOGRAPHY, DISPLAY, EMAIL, BLOG, INTERNAL COMMS.
GoDaddy made the exciting decision to invest more in its Pro audience. We revamped the experience, invested in better products and services, and then put an ad campaign out into the world to get them to consider us.
This launch film was centered around the benefit of ‘efficiently get more results for your clients’; everyone wants that! But the statement is a bit… blah. We took that statement and turned it into a concept of E X P A N D I N G T I M E. Because when you are efficient, you have more time to do the stuff you love.
And, E X P A N D was coined the name of our yearly event for Pros.
EXTRAS
To keep engaging our audience in an ongoing way we launched a YouTube channel with Hero/Hub/Help content.
For the 30th birthday of the 1st public website, we sang a very digital happy birthday with Pawel Zadrozniak.
Including pitching, developing, and creating the 301 Permanent Redirect Series. A series that began with a need to help out our Pros during COVID to keep work coming through; we quickly realized our Pros need to redirect their thinking constantly to get more business from existing clients, help them post to social, and learn new photography hacks to make the websites look amazing.