Shiseido: Moisture Mist

ROLES: ART DIRECTION, CASTING DIRECTION, CAMPAIGN OVERSIGHT, MULTI-CHANNEL ALIGNMENT.

CHANNELS: IN-STORE DISPLAYS, PRINT COLLATERAL, PHOTOGRAPHY, PR, EMAIL, INTERNAL COMMS.

For years, Moisture Mist by Shiseido had developed a cult, award-winning following in New Zealand, despite having close to zero brand assets.

I worked with them to find the ‘face’ of Moisture Mist—someone who could represent the multi-racial fanbase—and to produce a collection of photography for their core brand assets.