THE ECONOMIST
The Economist offers authoritative insight and opinion on international news, politics, business, finance, science, technology and the connections between them.
It positions itself as not for everyone - only for the cleverest of readers. It’s a clever magazine looking for clever ideas. This is a selection of some of them.
The Conversation-ist
ROLES: CREATIVE CONCEPT, ART DIRECTION, UI DESIGN
CHANNELS: DIGITAL
Ever felt like you aren’t keeping up with the conversation?
Well, you need to download The Conversationist - the app that lets you sound as smart as The Economist readers, without having to be as smart as The Economist readers.
We teamed up with Cortana, Microsoft’s intelligent personal assistant, to listen for key words during these intelligent conversations and help you out in a discrete way with text notifications containing a snippet of info on the conversation being had. You can then contribute knowingly and impress all around you.
Only the brightest
ROLES: ART DIRECTION
CHANNELS: PRINT
A zero-copy ad for only the brightest of readers.
LAUNCHING IN FRANCE
ROLES: CREATIVE CONCEPT, ART DIRECTION, COPYWRITING
CHANNELS: PRINT
An objective view on the state of France.
To launch The Economist in France we wrote a small acrostic poem welcoming them to the state of affairs.
NEVER CLOSED
ROLES: CREATIVE CONCEPT, ART DIRECTION.
CHANNELS: OUTDOOR
France prides itself on being part of the international economic community, except in August when EVERYONE is on holiday. So this is the perfect time for The Economist, a publication from outside of France, to show that it is a different and more reliable commentary on economic affairs than the french publications.