While working on a campaign to build our awareness in the emerging markets of the Middle East, North Africa, and Turkey we discovered some fascinating things. 60% of the population is under 30, they are incredibly online/mobile-first, and trying to find employment in many of these countries is difficult. All this makes it especially relevant for GoDaddy to come along with its independent messaging. So, with Barış Arduç, the famous Turkish dizi (soap opera) star, we created a campaign saying there are enough of the giants – they’ll be fine. There is not enough of YOU.

Ran in Turkish, Arabic, and English – uploaded the English one for you all.