The Creative Park

Fractional
Brand Building,
Campaign Creation +
Creative Leadership.

About:

The Creative Park is a nimble, senior-led creative partner built for modern brands.

Led by an internationally awarded executive creative, I bring 20+ years of experience working with global brands, startups, and everything in between. From strategy to execution, I help businesses uncover what makes them different—and bring it to life in a way that resonates, performs, and lasts.

Whether you need a full brand refresh, a campaign that connects, or smart content that keeps you relevant, The Creative Park can plug in where you need us most. Think of it as a creative studio without the bloat—just smart ideas, beautifully executed, grounded in real business impact.

Let’s build something memorable.

My experience at your scale

My experience at your scale

I specialize in setting your business up for success.

I will understand the goals you have for your business, and use creativity, branding, marketing, and media efforts to move your business forward.

Because a brand is a sum of all the interactions a customer has with you it tells a story. A strong brand tells the story you wish you tell and uses creativity to break through. It sets you apart from your competitors and is the beginning of company culture.

I will create, plan, and deliver strategic and creative direction, be responsible for the overarching look and feel of the brand or campaign and how you are seen in the market.

My extensive management experience means I can effectively manage in-house teams, help you manage agency workflows or work independently.

Client’s problems solved:

  • Losing ground to the competition (old or new).

  • A need to differentiate from competitors.

  • Dated or negative perception of your brand or category.

  • A need to increase brand awareness.

  • New lead generation.

  • Needing to capitalize on a specific opportunity or product launch.

  • Company values are not established or known.

  • Lack of pride in the company.

  • Break into a new market, region, or revenue stream.

If you're not quite sure how branding can help, reach out to have a chat. I've even used branding to solve non-marketing-related issues like recruitment.
Feel free to phrase your issue as, "I'm not happy with X", or "I struggling with Y,” if branding lingo isn’t your strong suit.

My experience

Some results:

$1B

Significantly contributed to $1B in quarterly revenue with new product launch.

+20%

Website traffic increase.

+25%

Increase in consumer recommendation propensity.

+355%

Content engagement YoY with new initiatives.

+23%

Significantly contributed to 23% Q4 revenue increase with holiday campaign.

4.5B

Campaign impressions for a singular campaign.

5B

Significantly contributed to 5B increase in market cap from Apr 2018 to Apr 2021 (+55%).

12%

Increase in brand search (goal was 3%).

Award winning

Results driven

Award winning Results driven

Recommendations:

Fiona inspired and helmed some of the best work ever generated on the brand. In addition to the depth and breadth of her ideas, Fiona demonstrated a fantastic ability to understand and bring to life the core of Gillette's heritage, and bring THAT to life with freshness - rather than trying to reinvent the brand in something it was not.

Michel Jouveaux,
Marketing P&G

Fiona is an exceptionally able creative partner on any project. Quick to grasp a brief, keen to delve into a brand, and more than lateral enough to distill it all into a seriously stimulating answer.

Richard Swaab,
Deputy Chairman at AMVBBDO

I can say without a doubt that Fiona is one of the most empathetic, skilled, and passionate creative leaders I have had the privilege to work with. In addition to her leadership skills, Fiona is incredibly talented and knowledgeable in her field. Her passion for creativity is contagious and her team members are inspired by her drive and commitment.

Chris Rushing, Design Leader
ex GoDaddy, BuzzFeed

Below are some ways we can work together and dive into some of your problems.

Every brand is different so we can tailor something to fit, or use these as starting points.

For busy founders ready to delegate their creative needs to a seasoned expert.

Strategic creative direction goes well beyond the capacity to create beautiful designs. As your dedicated creative partner, I will provide workflows, guidance, direction, and team alignment so your brand resonates with your customers and is a tool for growth.

Cost: Hourly rate across an agreed percentage of time.

Percentage time

Two one-hour sessions designed to strategize your brand's next steps, together.

This bespoke advisory session is divided into a discovery phase - to get to know your brand's unique situation - and a direction phase - filled with actionable advice and tactics to use as next steps and ensure your brand is heading in the right direction.

Cost: Fixed price.

Brand Clarity Consult

A 4-week container to help you create a strategically-crafted, authentic-to-you, results-driven brand. We’ll craft your brand strategy together from A-Z including your big-picture vision, ideal client avatars, unique-selling proposition, and creative direction. The outcome will be a comprehensive strategy document specific to your brand your whole team can get behind.

Cost: Cost: Fixed price.

Strategic Direction

Have a new feature or product launch, would like some fresh thinking or an outside opinion, need to correct some wrongs or create some buzz, or need short-term cover?

I am adept at understanding existing brands as well as building new ones and can step in on a project basis to ideate, guide, align, or give direction.

Cost: Hourly rate across an agreed percentage of time.

Project-based

For people wanting to explore a particular project, avenue, or business problem. I have designed a unique workshop program specifically designed to go deeper than first thoughts, competitor copycats, and group think.

Attendees of the workshop will spend a large segment of dedicated time over a period of a few days diving deep and exploring the challenge from every angle.

Cost: Fixed price.

Custom Workshops

For busy founders ready to delegate their creative needs to a seasoned expert.

Strategic creative direction goes well beyond the capacity to create beautiful designs. As your dedicated creative partner, I will provide workflows, guidance, direction and team alignment so your brand resonates with your customer and is a tool for growth.

Cost: Hourly rate across an agreed percentage of time.

3-month Mentorship

A collection and analysis of your competitors across multiple channels so you can understand your competitors' strengths and weaknesses in comparison to your own and find a gap in the market positioning yourself in the best way against them.

Cost: Hourly rate across an agreed percentage of time.

Competitor Analysis

Ability to scale

I have a strong freelance network that I can reach out to scale up depending on your needs.

  • Creative testing partners

  • Designers

  • Writers

  • Art directors

  • Producers

  • Editors

  • Photographers

  • Videographers

  • Directors

  • and more