They did it, so can you.
ROLES: CREATIVE LEADERSHIP, CREATIVE VISION & STRATEGY, CREATIVE DIRECTION, CASTING DIRECTION, CAMPAIGN OVERSIGHT, MULTI-CHANNEL ALIGNMENT.
CHANNELS: TV, SOCIAL, OUTDOOR, WEBSITES, PHOTOGRAPHY, DISPLAY, RADIO, PR, EMAIL, BLOG, INTERNAL COMMS.
How do you make ads without being able to go and shoot? Or even meet in person? This was something we all struggled with during the COVID lockdown.
I came up with a few strategies so that GoDaddy could keep inspiring its customer base. And with the help of some amazing production partners, we managed to pull it off.
For They Did It, So Can You we reached out to brands that were established in previous recessions and ‘tough times’ and asked them to partner with us and provide us their assets. Without the work of the rebrand, these brands would not be proud to be associated with us.
Social extension
And for Come Be A Part Of It, we embraced the new stay-at-home vibes with our message and our production techniques.