La Redoute: What To Wear App
ROLES: CREATIVE CONCEPT, ART DIRECTION, BRAND ALIGNMENT
CHANNELS: DIGITAL
From Wake-Up to Walk-Out, We’ve Got You Dressed
Your alarm goes off. You hit snooze. And before your feet even touch the floor, you’re wondering—what am I going to wear?
We concepted an app for La Redoute that makes the fashion decision part of your morning routine. Designed to be your first point of contact each day, the app combines weather data, mood prompts, and style inspiration to deliver a tailored outfit suggestion in seconds.
From wake-up alerts to wardrobe confidence, it turns La Redoute into your personal morning stylist—before your coffee's even brewed.
Open the app and set the alarm. When it wakes you up in the morning you have the option to snooze or to turn it off – just like a normal alarm clock.
You can already see the weather and fashion information of what the day is going to be like (because if it is snowing you might not be able to snooze as much as you normally would).
Upon deciding to wake up you will turn off the alarm and are shown some fashionable suggestions from Le Redoute’s catalogue.
These suggestions are tailored to the weather so if it is cold and raining the looks will be cosy sweaters, jeans and boots etc.
Now that you’ve fallen in love with one of the suggested items, click on ‘get the look’ to find out more. Then simply click ‘add to cart’ to buy now or at a later time.
Plus, you can scroll through a handy seven day forecast so you can work out your wardrobe ahead of schedule and with La Redoute’s speedy 24hr delivery service that new must-have item you have just seen can be delivered to you for the days ahead.