Pacific Blue: Travel Happy
ROLES: ART DIRECTOR, CONCEPT CREATION, PRODUCTION OVERSIGHT
CHANNELS: FILM, OUTDOOR, PRINT
Pacific Blue wanted a bold brand spot to bring their "Travel Happy" promise to life across Australia, New Zealand, and the Pacific.
We delivered a vibrant 30-second TVC full of colour, character, and charm—using sophisticated animation and unexpected transitions to capture the joy, ease, and lightness of travel with Pacific Blue.
Playful but polished, the film radiates the brand’s upbeat personality—turning a tagline into a feeling.