The Malala Fund:
The Book That Learns

ROLES: CREATIVE CONCEPT, PITCH

CHANNELS: DIGITAL (EBOOK AND AUDIO BOOK), SOCIAL.

The Malala Fund – The Book That Learns With Each Donation

You Can Make the Story Better

To support The Malala Fund’s mission to educate girls, we created an evolving ebook written by award-winning author Deborah Ellis. The story follows a young girl banned from school by the Taliban—but the book begins in barely legible handwriting, like a child learning to write.

To unlock the next chapter, users must donate or share the campaign. Each act of support improves the handwriting—symbolizing the power of education. The companion audiobook follows the same arc, with the narrator’s reading improving as the story continues.

A powerful metaphor made interactive: the more you give, the clearer the future becomes.